Contract Dispute Between an Advertising Company in Xiamen and a Client

The Plaintiff, a certain advertising company in Xiamen, entered into an "Advertising Placement Service Contract" with the Defendant, a certain brand management company in Fujian. The contract stipulated that the Plaintiff would provide advertising placement services for subway and bus media in the Xiamen region, with a total contract value of 86 ten thousand yuan and a service period of 3 months. The Plaintiff fulfilled all advertising placement obligations as agreed and submitted comprehensive placement reports and monitoring data. However, the Defendant refused to pay the remaining 56 ten thousand yuan, having paid only 30 ten thousand yuan, citing unmet expectations regarding brand exposure and conversion rates post-placement. Consequently, the Plaintiff filed a lawsuit against the Defendant, demanding payment of the outstanding service fees and liquidated damages.

The court ruled that the defendant shall pay the plaintiff the outstanding service fees of 56 ten thousand yuan, and liquidated damages for late payment calculated at a rate of 0.05% per day on the principal amount of 56 ten thousand yuan (from the due date of the service fees until the date of actual payment in full); the defendant shall bear all litigation costs incurred in this case.